Most web3 and AI products are positioned like everything else in their category. Interchangeable language, generic framing, stories that explain what you built without explaining why it matters right now.
Not an agency. Not a content shop. A narrative strategist who operates in the same markets you're building for.
Narrative
Architecture
MARKET TIMING
POSITIONING
DISTRIBUTION
Case study: Positioning in practice
A technical product with real capability, positioned for the wrong audience with the wrong story. Here is what changed.
Before
"Generalized AI platform"
Broad developer audience. Feature-level messaging about AI capabilities. Light, friendly visual identity. No clear buyer persona. No institutional credibility signals. Investors couldn't tell them apart from 5 competitors in the same category.
After
"Private compute for sovereign industries"
Repositioned around infrastructure risk for defense, government, and regulated buyers. Dark, institutional visual identity. Named the adversary: centralized cloud providers. Introduced government eligibility signals and enterprise-grade credibility framing. Different conversation with a different buyer entirely.
Key positioning decisions
Reframed narrative from AI opportunity to infrastructure risk mitigation for institutional buyers.
Elevated messaging from feature-level to system-level: sovereignty, zero-knowledge, uncensorability.
Named the adversary. Gave the audience something concrete to position against.
The real problem
AI tools made it easy to ship a clean landing page, a deck, and a thread in a day. But when every product hits the same quality floor, quality stops being a signal. The gap shifted from execution to strategic clarity.
Narrative debt
Every week with weak positioning, the market forms a harder-to-correct impression of your product. Fixing a wrong story later costs 3 to 5 times more than getting it right now.
Commodity perception
Your site looks like their site. Your thread reads like their thread. The technology is genuinely different. The positioning is identical. And the market can't tell.
Missed timing
A narrative that resonates in one environment stops resonating a few months later. Most teams pick a story and hold it regardless of where attention and capital are moving.
Wasted awareness spend
Spending money on marketing and awareness to amplify a story that doesn't land. Without a narrative that creates conviction, attention has nowhere to go.
Why Acceleron
Acceleron is a solo practice. You work directly with me. No account managers, no junior hires, no handoffs.
I have spent 8 years in this space. Not studying it from the outside. Building conviction publicly, calling narrative shifts before they reached broader awareness. The same instinct that reads a market rotation reads a positioning window for a company.
Most strategists and agencies look at your market after you hire them. I'm already in it. I know what stories are forming, which ones are fading, and where the credibility gaps are because I see them play out in real time.
Narrative architecture
The upstream strategic decisions about what story to tell and why. Not copywriting. The work that makes everything downstream effective.
Market-cycle intelligence
Pattern recognition built from years of active participation. A public track record of calling shifts early, across multiple cycles.
Distribution through real relationships
A network of builders, traders, and investors built through credible analysis over years. Not paid placements. Organic reach through trusted voices.
Selective and direct
2 to 3 clients at a time. Deep work. Full strategic attention on every engagement.
Generic agency
Studies your market after you hire them
Produces deliverables on a content calendar
Interchangeable positioning across clients
Distribution through paid placements
AI-generated positioning
Generates output from whatever you prompt
No awareness of market timing or cycles
Cannot stress-test against real objections
Raises the floor, eliminates differentiation
Acceleron
Already operating in your market daily
Makes strategic positioning decisions with you
Identifies narrative shifts early, before they reach consensus
Distributes through a trusted builder network
Starting point
A focused 2 week engagement that answers the question most founders can't answer clearly about their own product: what story should we be telling, and is the market ready to hear it?
The diagnostic fee applies in full toward a positioning sprint if you continue. Most clients do.
Inquire about availabilityCompetitive narrative audit
How the closest competitors are positioned and where the white space actually exists.
Market-cycle read
Which narrative frames are gaining traction right now and what that means for your positioning window.
Current positioning teardown
An honest look at your existing story. Where it lands, where it falls flat, and why.
Positioning recommendation
A specific narrative direction your product should take, with reasoning tied to market context.
Distribution assessment
Who needs to hear this story first and which channels carry it with credibility.
Fit
This is for you if
You've built something technically strong and the market doesn't see it yet
You have real traction but your positioning reads like a feature list
Investors keep comparing you to the wrong products
You're preparing for a token launch or raise and the narrative isn't ready
You want strategic decisions, not a content calendar
This is not for you if
You need social media management or daily content execution
You're looking for brand identity, logo design, or a website build
You want an agency with project managers and weekly status calls
You're after quick tactical fixes rather than positioning clarity
Contact
Currently working with a small number of clients. If you're building something technical in web3 or AI and the positioning isn't where it should be, I would like to hear about it.
Typically respond within 24 hours. No sales calls. No decks. Just a direct conversation about whether this is a fit.